Owning and operating a self storage property is a huge undertaking. You have to focus on the many parts of the complex machine that keeps your business running, all while watching the bottom line. It’s not easy, but a third-party management company, like Pinnacle Storage Managers, can work with you to create custom-tailored solutions to help you increase your profitability.
One of the most important steps that we take in building your business and your brand, is designing the right marketing strategy. As a small business owner, it’s difficult for you to find the time and the resources to create the kind of marketing that will move your business forward. We have both the tools and the connections to make that happen.
A strong relationship with the top self storage marketing company in the industry enables us to build and implement a dynamic marketing strategy that will meet the needs of your unique business. We’ll work right along with you to execute plans that will yield results.
Your Self Storage Marketing Strategy and Why It’s Important
It’s a fact that your marketing will impact the future of your business. Choosing the right marketing company is key to keeping your business relevant, building your brand, and maintaining your reputation. As Christina Alvino, Founder and CEO of FineView Marketing states, “Marketing is about more than a website.”
Below are some of the reasons why your self storage marketing strategy is important.
Determine Your Marketing Goals
A top marketing company can help you shape your goals. Is lead conversion your top priority or does your brand identity need a refresh? Managing your online reputation with reviews and referrals is another factor to consider. Your marketing team will help you understand how to direct traffic to your website with search engine optimization (SEO) and turn your current customers into repeat buyers. Developing your online presence with social media isn’t an option. It’s a must if you want to keep up with your competitors. This is just a sample of what a great marketing company can do to sort through your goals and help your company to meet them.
Understand Your Brand Identity
A successful brand can be one of your company’s most valuable assets because it conveys your company’s personality. It’s a melding of your values, how you present your products and services, and the way people feel when they interact with your company. Your brand identity is your promise to your customers. A great marketing team has the know-how and the skills to create a clear and positive brand identity that will keep you in your customer’s minds.
Know Your Audience
It’s important that you actively market your business to people who are looking for your services. To be able to do this effectively, it’s essential that you have a strong insight into your buyer’s behavior. Your marketing company can help you recognize important demographics and understand your average customer’s goals, values, and pain points. It’s vital that you know the reasons that people rent from you and any possible objections they may have.
Manage Your Reputation
Reviews matter when it comes to helping prospective customers choose between your company and your competition. Responding to reviews and engaging with someone about their experience helps people to gain trust in you and builds your online identity. If you’re still undecided on the importance of using a skilled marketing company to handle your reviews, Hostingtribunal.com has compiled a list of interesting statistics:
- 91% of North American consumers read online reviews to learn about a business.
- 85% of consumers trust online reviews more than personal recommendations of family and friends.
- 72% of customers won’t take action until they read reviews.
- 15% of users don’t trust businesses without reviews.
- Only 6% of consumers don’t trust customer reviews at all.
- Google accounts for 57.5% of all reviews worldwide.
- Best-selling products have a 4.2 – 4.7 rating.
- Local businesses have an average of 39 Google reviews.
- 86% of people are willing to pay more for services from a company with higher ratings and reviews.
As we mentioned earlier, “Marketing is about more than a website.” That being said, your website reflects your brand and the quality of your service. It should convey cohesiveness in your brand, the images, the staff, and your customers. Don’t cut corners on design. Your marketing professional will design your site to be user-friendly as well as provide consumers with a seamless experience on any mobile device.
These are just a few of the many reasons why a dynamic self storage marketing strategy is important to your business. Here at Pinnacle Storage Managers, we’ll help you sort through thousands of marketing technologies to determine the best performance-based program for your needs. We want to help you increase your profitability while giving you more time to spend on your daily operations.